# Joaquim Neto

Fractional CPO, CPTO, and Advisor with over 20 years of experience leading Product, Engineering, Data, and Design teams across Latin America and globally.

Based in São Paulo, Brazil. Operates in Portuguese, English, and Spanish.

## Areas of Expertise

- Product and technology leadership at scale
- Building and developing high-performance teams
- Product strategy for startups and scaleups
- Organizational culture and leadership development
- AI adoption and digital transformation
- Fractional C-level leadership (CPO, CPTO)
- Strategic advisory for founders and CEOs

## Domains

- Food Delivery (iFood, Movile)
- Education & Entertainment (PlayKids, WAVY)
- SaaS / ERP (Superlógica)
- Logistics & Delivery (Delivery Center, CargoX, Truckpad)
- Telecom & Integrations (Apontador, Maplink, Operators)
- B2B & B2C Product (20+ years, 180+ countries)

## Career Highlights

**iFood — Technology Director**
Led a team of ~300 people across Product, Engineering, Data, and Design. Restructured leadership, modernized core restaurant platforms (Partner Portal, App, Order Manager, Super Restaurants Program). Grew order volume 3x. Grew restaurant base by 20%. Built a team that sustained results after departure.

**Delivery Center — Co-founder & CPTO**
Co-founded the company from scratch during the pandemic with almost no technology. Built the platform from zero to 13M+ orders/month, 90+ physical hubs across Brazil, and 950+ employees in three years.

**PlayKids / WAVY — Head of Product**
Led product for the world's largest children's education platform at its time — 70M+ downloads across iOS, Android, and TVs in 180+ countries. Led LATAM strategy with global partners including Disney, Samsung, McAfee, and ESPN.

**Superlógica — Product Director**
Led the transformation of Latin America's largest housing market ecosystem. Modernized architecture, launched new business lines, and accelerated AI adoption with measurable gains in productivity and cost reduction.

## Engagement Formats

- **Fractional CPTO** (20–40h/month): Integrated product and engineering leadership for startups that need C-level direction without a full-time hire.
- **Strategic Advisory** (8h/month): Strategic sessions with founders and leadership teams. Roadmap review, mentoring, and high-level decisions.

## Contact & Presence

- Website: https://joaquimneto.com
- LinkedIn: https://linkedin.com/in/jocaneto
- Substack: https://jocaneto.substack.com
- Podcast: https://open.spotify.com/show/0yfsgpxRgNCThmHRQMVNg3
- Email: joca@joaquimneto.com

## Languages

Portuguese (native), English (fluent), Spanish (fluent)

## Location

São Paulo, SP, Brazil — serving clients across Latin America and globally.